Can we Really Need to Save money Green to be Bright green?
On July 21, 2009, the Green Brands Global Survey was conducted by Penn, Schoen & Berland Associates (PSB) with fellow WPP (NASDAQ: WPPGY) agencies Landor Associates and Cohn & Wolfe, as well as independent strategy consulting firm Esty Environmental Partners to give us some relevant consumer information. Basically, consumers were willing devote more green to get green. The question is of course why?With growth of a large number of household and pet commodity items ranging from Multipure water filters (think less plastic water bottles) to biodegradable dog poop bags, it is a wonder why we have to spend more money. I use the term commodity intentionally here as that is what products like these are becoming and thus, if economics is any indicator, once something becomes a commodity, prices should go down instead of up meaning consumers should spend less green end up being green.Lets look at a very basic commodity, the biodegradable trash bag. Everyone uses trash bags whether fitness center in the office, but somewhere as there is just not avoiding it. In India, with a population of 1 Billion plus residents, you can imagine that trash bag usage and disposal day after day would number in the bottom hundreds of millions a day. That's a lot of non biodegradable garbage bags going into landfills every day. It is really a commodity that is cheap to produce today but that wasn't always the case. I can remember my parents using paper bags from the grocery store as trash bags back in the 1960's. Yes, the original biodegradable trash laptop bag. Where is the revolution today?As I about my home today, there are a plethora of 'green' items reflective of our current lifestyle. Yes, surely we have the biodegradable garbage bags and yes, since we are focused on the quality of drinking water of the tap, have an installed multipure water purification so that can easily keep stainless steel water bottles associated with refrigerator for we all know when we need 'h2o on go', we have active children that a great endless thirst. But looking around, replacing material used for our biodegradable garbage bags has be easy use in our biodegradable dog poop bags. These by method are definitively, one use bags, but hey they are biodegradable and well below $.10 per bag are a to help feel good about taking the dog for a walk in the neighborhood and feeling good when you meet other dog owners on a similar venture.The good news from the survey is that all countries that participated, the United States, United Kingdom, China, Brazil, India, Germany, and France all responded at 77% or higher these people thought it was important for companies to be bright green. India by the way was the highest at 98%. Should we need to spend more green to be green? Let's hope not and if history is our guide, then plastic trash bags, plastic water bottles, and our other current commodity items will be replaced utilizing up and comers. The simple answer is supply and demand overall costs. The more consumers use biodegradable trash bags, the greater the competition as well as the greater the competition, the values will loss. In the meantime, if you are involved about the high cost of going green, for you to dog to have a walk and spend the dime using a dog poop bag is actually why biodegradable.